Gareth Loudon is Professor of Creativity and Head of Programmes for the MA/MSc Innovation Design Engineering and MA/MSc Global Innovation Design at the Royal College of Art in London. Both programmes are run jointly with Imperial College London. Previously Gareth was Associate Dean (Research) at the Cardiff School of Art and Design. He has also worked for Apple and Ericsson Research in the design and development of new software and computer embedded products. Gareth’s research interests combine ideas from anthropology, psychology, engineering and design, and he has led international transdisciplinary research projects both in academia and industry. Gareth is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and a Fellow of the Higher Education Academy.